Nuria Fuentes

With over 20 years of experience driving strategic communication, branding, and digital transformation across diverse industries—including logistics, technology, renewable energy, and consultancy—I specialize in leading high-impact communication strategies, rebranding initiatives, and driving business growth in both B2B and B2C sectors.

I have a proven track record of successfully managing multinational marketing campaigns, navigating complex crisis communication, and expanding global brands into new markets such as LATAM and the USA. As the Communication & Marketing Director at USYNCRO, I led the brand launch of a disruptive SaaS platform for multimodal logistics, utilizing Blockchain and AI technologies to streamline supply chain management and global trade processes. I also developed and executed strategic PR efforts with authorities, investors, and associations.

As an entrepreneur, I co-founded a company focused on IoT and geolocation solutions, pioneering innovative products for diverse industries. I led product development, user experience design, and digital marketing strategies, driving the company’s growth and establishing an international network of suppliers and partners. This experience solidified my passion for innovation, helping companies leverage cutting-edge technologies to transform their operations and drive growth.

In my previous role as a Senior Consultant for multinational companies, I successfully advised on international energy projects (especially in renewable energy) and port sector initiatives across Europe and LATAM. I have been deeply involved in high-level projects, such as digital transformation efforts and ESG integration within the energy sector, and have supported port authorities and logistics companies in improving efficiency and sustainability, leading organizational change projects, process review, internal communication and commercial competitiveness.

At Centro Español de Logística, I repositioned the association as a leading reference in logistics, digital transformation, and sustainability. I also co-founded MELYT, the Association of Women in Logistics and Transport, where I actively promote diversity, leadership, and industry innovation.

Passionated about building strategic partnerships, leading Account-Based Marketing (ABM) strategies, and influencing business development through public relations and stakeholder engagement. Whether expanding a brand, leading transformation projects, or managing internal communications, I bring a 360º approach to building a company’s reputation and driving its success.